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Have a peek at some of the advertising campaigns we've run since launch in October 1998.
Egg Money - tested and approved by guinea pigs
Aired November 2005
Egg launched it latest product innovation - Egg Money, a dedicated spending account, which rewards customers when they spend and rewards them when they don't.
The central idea behind the campaign is that Egg has launched a product so revolutionary it has been tested on guinea pigs.
The TV advertising shows a large laboratory housing a model city. When the camera zooms in we see the miniature shopping scene is one that is inhabited by guinea pigs. A scientist hands a guinea pig an Egg Money card using a pair of tweezers. We then observe the shopping behaviours of the guinea pigs.
The advert was filmed using actors wearing specially constructed guinea pig body suits with custom-made clothes. They were trained and choreographed by an expert in animal movement, to give them the correct body articulation associated with guinea pigs. The heads of real guinea pigs were filmed later, to match with the movements of the actors; these were then combined in post-production with the bodies.
If you don't look after your money, who will?
Aired April 2004
There are a lot of sharp operators out there, whether they're selling pyramid schemes or simply charging you ridiculous interest rates. That's the central message of our current campaign, inspired by the many scams that could trick you if you aren't fully informed about your money.
But while the world out there is uncertain and potentially hostile, Egg is straightforward and honest, offering people clear information and innovative products that allow them to make informed choices.
What's in it for me?
Aired May 2003
Egg encouraged customers to demand a better deal whenever they made a financial decision. We wanted people not to accept the first choice, but the best choice and ask themselves 'what's in it for me?' before they buy.
The campaign used a sock to reflect the inner voice of the consumer. The sock appeared on the hand of the customer, shouting at its owner to stand up for themselves and always ask for a better deal. In June 2004, the campaign won a gold award at the Cannes Lions festival, one of the most prestigious marketing events in the world.
Brilliant Industries
Aired April 2002
Egg created a fictitious company called 'Brilliant Industries', which
conjured up ludicrous inventions for dealing with money. In contrast, Egg is
shown offering realistic and simple alternatives.
The TV commercials included 'La La La I'm Not Listening Musical Fingers' and the 'Fake Identity Kit', both a sure fire way not to face growing debts. Then there was the 'Magnetic Money Boots', the ultimate device to walk your way to wealth, which supported Egg Savings.
The campaign also featured the strap-line 'What's in it for me?' reflecting Egg's consumer focus at the heart of all its product and service offerings.
Egg lets you be
Aired October 2001
Egg launched a 0% for six months introductory offer on all new purchases and balance transfers. The ad featured Daisy Donovan travelling abroad to buy herself a husband and was designed to illustrate Egg's multi-channel delivery, whilst allowing customers to manage their accounts anytime, anyplace, anywhere.
Egg Love campaign
Aired October 2000
This advertising campaign was designed to engage and involve consumers and to illustrate that Egg lives up to its claims of customer service. This was portrayed by the over-enthusiastic Egg employee Rob, who goes to extraordinary lengths to keep his customer, Stu, happy.
Stephen Hawking
Egg Invest launch ads
Aired June 2000
Designed to illustrate how the Egg fund supermarket offers customers choice and control over their investments by giving them a really good deal on unit trusts.
Egg Card - Launch ads
Aired October 1999
Launch ads for Egg Card - the first credit card designed for use on the Internet. It made the point that Egg treats everyone as an individual and it challenged conventional advertising by poking fun at the stereotypes it often creates.
Zoe Ball and Linford Christie - Egg launch ads
Aired October 1998
Created to launch Egg as the first straightforward, financial services organisation and its mould-breaking savings account. The usual cliched celebrity 'endorsement' was challenged in a novel way by rigging the celebrities to a lie detector.
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